How can e-commerce platforms do this? By looking into the below key areas:
Clean, Simple Navigation
Imagine this; you’re looking to buy a pair of earphones. You have store A and store B to choose from. Now, store A is a big building with three floors of shops. However, the escalator is a little iffy and the signboards aren’t clear. Store B, on the other hand, has about 8-10 shops and the signage is really clear and easy to read.
Now, which of these two stores would you pick? It’s the same case with e-commerce sites. The clearer the communication, the better the experience for the customer. Cut the clutter and keep things clear cut.
Easy-to-Read Product Info
Today’s consumer is one with a short attention span. He or she needs information within a few seconds, so if the product info on display demands more time than that, you can be sure that the consumer is going to look for another site. How do you prevent this from happening? Make brevity your friend. By this, we mean, you have to master how to say more with less.
This is especially important for product info pages as customers can quickly skim through the important features and compare 2-3 products before taking the final call.
Transparent Pricing Info
Nobody likes to be led to what seems like a really pocket-friendly purchase, only to discover a few hidden charges at the final stage of the purchase. You’d much rather be open about all the charges involved right at the beginning. Not only does that give the users more pleasing shopping experience, but it also attracts only users with high intent into your product, so your conversion ratio is bound to be better.
Make Check Out A Safe And Hassle-Free Experience
No matter how much more we are exposed to e-shopping, one matter of concern always lurks in the backs of our minds; “How safe is the website when it comes to making payment? Can I share my card info without worry?”
Use a Secure and Trustworthy Payment Gateway
A secure payment gateway is the backbone of a good checkout experience. If you have your own payment avenue, get it SSL certified so it holds credibility. Else, outsource your payment options to a renowned third-party e-commerce solution. Nothing can complete a good shopping experience better than a breeze checkout.
Keep Your Checkout Screen To the Point and Noise-Free
In the journey of a customer, the checkout page is the make or break step; it is at this stage that the customer is ready to make the purchase, and this is why it’s very important that you minimise the noise on this page and keep things simple. Your checkout page is likely to be distracting if it houses any overpowering visuals. Similarly, too many fields in the checkout form can be a little intimidating. Prioritise the important info in the first form and break the rest down to subsequent forms so that the customer can look at them and fill in data one step at a time as opposed to all at once.
Try The ‘Less We, More You’ Approach
Want to strike a chord with every consumer who steps into your website? Ditch the self-promoting sections about your company’s legacy and scope and get to the point. In a matter of seconds, your website content should address the consumer’s problems and provide a solution. This is why it helps to direct all your communication in a personalised manner by addressing the customer as ‘you’.
For example, which of the 2 below lines sounds better to you from a customer’s perspective?
We offer premium grooming products from top brands across the globe.
Looking for the best-in-class grooming products to add to your kit? Your search ends here.
Option A is a we-centric approach that doesn’t carry much warmth. Option B, on the other hand, speaks to the consumer on a personal level. Agree?
Got more ideas? Feel free to drop your thoughts in the comments below!