The number of casual users of various social media platforms keeps increasing day by day, and is now turning into sites where businesses can now grow and engage in a number of promotional activities. Instagram appears to be leading in terms of paving the way for such practices, and 75.3% of businesses in the United States are expected to use it in 2020. Instagram has introduced an interesting venture called Instagram Shop, which lets you integrate the product catalog of your business with its Instagram profile. As statistics show that 200 million Instagram users visit at least one business profile a day, it goes without saying that Instagram can help businesses to develop in multiple ways.
How exactly can a business establish its own Instagram shop successfully? Here are a few steps and tips to follow to do so in the best possible ways:
Instagram gathers all the details about your page from Facebook to create your Instagram Shop. Therefore, before setting up your Instagram Shop, it is absolutely necessary to set up your Facebook Shop frist. There are two popular and effective ways to do so.
The first option is to create a standalone Facebook Shop. If you choose this option, you will have to upload all your product details manually to Facebook, which can be quite hasslesome. Moreover, it can make it hard to keep track of your inventory, especially if you are selling on a different website as well. The other and more feasible option is to sync your ecommerce website with your Facebook Shop. This rules out the need to manually upload product details to Facebook, and tracking of inventory becomes much simpler as well. Websites such as Shopify are especially useful for this purpose
Apart from setting up your Facebook Shop and Shopify profile, you must make sure that your business setup sells physical goods and not services. Moreover, you also need to check whether your country has availed the feature of Instagram Shop, the details of which can be found in the Instagram Shop page. You should have installed the latest update of Instagram as well.
Once all of these issues are cleared, you can change your Instagram profile from a regular one to a business one. Doing so will grant you access to a number of features as well, such Instagram Ads, Instagram Insights, and so on. You then need to link your Facebook page to your Instagram profile, which can be easily done using Instagram Settings. Make sure that your Facebook page is linked to your Shopify page beforehand as well. You can then set up an Instagram Sales Channel on your Shopify account.
Once you properly follow all the steps mentioned above, then the chances of your Instagram account not getting approved for business are pretty slim. Instagram will automatically review your account, and let you know about the status of approval within a few days. In some cases, the time required for getting approval can be longer than just a few days. You will get a notification declaring your approval if all goes well.Till that happens, all you can do is wait.
Once your profile gets approved by Instagram, you can confirm which Facebook Shop you want to connect to your Instagram account. You can head to the business settings of your Instagram account and tap on ‘Get Started’ to do so. All you have to do is select your Facebook Shop, and you are done. At this stage, you would have successfully linked your Shopify, Facebook and Instagram business pages, and finally set up your own instagram Shop.
Once the setting up is done, you can finally start promoting your products easily through Instagram. You can tag your products to your posts and stories like you would tag any person’s profile. You will find the option for it when you attempt to post through Instagram. The posts promoting your products will consist of a shopping bag icon and shopping tags, which potential customers can use to access your product pages with ease. You can tag upto five products in a single image, and upto twenty products per multi-image post on Instagram. It is necessary to create at least one Instagram shop post if you want the ‘Shop’ tab to be activated on your profile.
You can use the ‘Product ‘ sticker to tag products in your Instagram Stories as well. You can also tag your products not only in new posts, but in already existing posts as well. This does not work with Stories, however. You need to delete and reupload your stories if you want to add new stickers to them.!
As you have read, setting up an Instagram Shop is not really difficult, but it can help you grow and promote your business in unimaginable ways. Apart from all the amazing features that exist as of now, Instagram is planning to introduce more of them that will help out business as well. If you do not want your business to be left behind, it is high time you set up your own Instagram Shop, and become actively involved in it.