A Quick Marketing Guide To Help Drop Shipping Retailers Boost Sales

As a drop shipping retailer, you don’t need to worry about inventory or even delivery. You just need to find a supplier and start selling. But you do have one thing to worry about — competition. You may not need to have an inventory of your own but your products share storage space with hundreds if not thousands of similar products, being sold by different sellers. Reaching a potential customer and making a sale, amidst such cutthroat competition, is tough and that’s where your marketing skills will come in handy. If you’re still scratching the surface when it comes to marketing as a drop shipping retailer, this quick guide will help you:.
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  1. Create Buyer Personas: Deep dive into customer segmentation. Not many retailers go into the details but with ecommerce getting more and more crowded, details will only help you design a really customised content strategy which will bring results. Create a demographic profile based on age, education, gender, profession and income levels and if you want take it up a notch, build a psychographic profile that will tell you why your customer wants to buy a product like yours, their motives, what appeals to them, etc. Google Analytics is one of the best tools to get hold of such variables. 
  2. Social Media Marketing: Once you get to know your customers, design, produce and execute a content strategy on different platforms of social media; Facebook and Instagram are right now the hotspots for retailers. These mediums offer various advertising platforms, image, text, carousel, stories, reels, etc  and are great to build a personal rapport with a potential customer. 
      • Run Facebook Ads to suit your marketing goals and budget: Highly customisable, and allows you to manage and monitor results. Click here to know more about setting up Facebook Ads.
      • Influencer Marketing: Ideal for startups trying to develop a strong customer base. Great for fitness and beauty products. 
      • Video Marketing: This is one of the hottest marketing strategies today. Invest in video content, it leaves a lasting impression on potential customers.
      • By 2021, social videos will make up more than 81% of all consumer web traffic
      • Retargeting techniques: Latch on to potential customers with retargeting ads. 98% people will not buy on the first visit. Attracting quality traffic is tough for drop shipping merchants and retargeting ads are the best way to bring back the customers that dropped by your site but didn’t make a purchase. The Google Display Network is a great regency segment for retargeting ads.
  3. Blog Marketing: If you’re still not ready to loosen the purse strings for high budget social media marketing, you can start with one of the most reliable and low-cost strategies to reach your target audience. They are great to build a customer base, attract foot falls to your website and give the final push to purchase in the case of potential customers who are on the fence about buying the product. Blog marketing helps you gain a stronghold over SEO-the best way to attract organic traffic to your site. Better the SEO, better the prospects of ranking high on Google. Not really a writer? Try micro blogs (short and sweet 200 word long posts on your social media channels) Consider these to be extensions of the regular posts that you put on your channels.
  4. Up Selling and Cross-Selling: Getting traffic to your online store is one part of the story and getting them to come back for more purchases is another. This is where upselling and cross-selling strategies help. Upselling: When you identify a strong purchasing in your customers, introduce an upgraded version of the existing product to your customers.Cross Selling: You must have seen the ‘Frequently Bought Together’ section on Amazon.com. This is basically cross selling. Suggesting  and selling complementary products based on previous purchases or ongoing sale/purchase.
  5. Email Marketing: If you’ve been asking yourself ‘Is email marketing dead?’ the answer is NO! With a potential ROI of 4400% Email marketing is by far the most successful way to attract and retain customers. This holds true for the drop shipping business too. Email marketing software like Mailchimp and Getresponse are great to create and execute email marketing campaigns. You can promote your products, upsell and cross-sell, promote content in the form of newsletters etc.
  6. Add Customer Reviews, Testimonials and Ratings to Your Site: Word of mouth is key in the drop shipping business and that’s why reviews play a grand role. Make sure you collect product reviews which you can then post on your supplier’s websites (Amazon, AliExpress, Alibaba, Shopify, etc). Potential customers will like to read customers’  experiences before making the purchase. And ratings and reviews are major deal breakers, so make sure you’ve updated these reviews on your website and the supplier’s website.