The ideal candidate should have in depth knowledge of search engine algorithms, who can analyse and improve the web authority of the company. He/She should be very dynamic and should be capable of producing notable results effectively.
ROLES & RESPONSIBILITYs
Develop a SEM strategy focusing on Brand awareness and Revenue Generation
Analyze platforms and compare based on performance
Work with content development team, graphic development team and SEO team to create optimal ad to improve ROI
Update keyword list based on quality of traffic and demand for search engine ads
Update retargeting lists and monitor
Experience with Search Engine Ad Platforms like Google, Bing