The ideal candidate plays a role in the planning and managing of website updates and online advertising campaigns in order to drive search results for the business’s pages.
ROLES & RESPONSIBILITYs
Develop a SEM strategy focusing on Brand awareness and Revenue Generation
Analyze platforms and compare based on performance
Work with content development team, graphic development team and SEO team to create optimal ad to improve ROI
Update keyword list based on quality of traffic and demand for search engine ads
Update retargeting lists and monitor
Team Handling
KEY SKILLS
Experience with Search Engine Ad Platforms like Google, Bing